As the unprecedented increase in the cost of living takes ahold of the global markets, sadly the scuba diving industry hasn’t been without its casualties.
The internet can either be friend or foe to retailers depending on the amount of time and money a business is willing to throw at it, but have consumers raised their expectations just a little too high?
Are customers right to expect that every online trader they buy from should offer the same quality and levels of service in terms of stock, prices and next day delivery as billion-dollar titans like Amazon, Apple and Walmart?